OnlyFans Agency KPIs: The Numbers to Track Per Creator Each Week
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An agency that only looks at total sales finds out about problems late. By the time the total drops, the cause started weeks ago. A small set of numbers, checked per creator every week, shows you the cause while it is still small.
Here are the numbers worth tracking, what each one tells you and how to read it.
Reply time
How long a fan waits between sending a message and getting an answer. Track the typical wait and the longest waits, split by shift.
What it tells you: whether the inbox is covered. Fans who wait a long time stop chatting, and a fan who stops chatting stops buying.
How to read it: look for the hours where waits grow. That is usually a shift with too few chatters or a handover that dropped threads. A good average can hide a bad night.
Fans who chatted
The number of fans who sent at least one message this week.
What it tells you: how many people you could sell to. Every other inbox number depends on it.
How to read it: compare it with last week and with the number of subscribers. If subscribers stay level but fewer fans chat, the welcome message or the mass messages are not starting conversations.
Message sales per fan who chatted
Total paid message sales divided by the fans who chatted.
What it tells you: how well the chat turns attention into sales. It separates chat quality from traffic. More fans can lift total sales while each chat sells less.
How to read it: if it falls, read a sample of chats. Look for offers that did not fit the conversation, prices that drifted from the menu or chatters who stopped offering at all. If it rises fast, check that nobody is pushing fans too hard.
Renewals
How many subscriptions renewed this week, and how many fans turned auto renew off.
What it tells you: whether fans feel the subscription is worth keeping. Sales come and go week to week. Renewals show the longer trend.
How to read it: a wave of fans turning off renewal right after a mass message or a price change points straight at the cause. Note which fans left and whether they had chatted recently.
Refunds and chargebacks
Every refund request and every chargeback, with the fan and the reason.
What it tells you: where a promise and the delivery did not match. Chargebacks can also put the account at risk, so each one matters on its own.
How to read it: do not just count them. Read the chat behind each one. A content item described one way and delivered another, or a custom that never arrived, is a fix for the menu or the process, not just the chatter.
Mass message opens
For each mass message, how many fans opened it and how many bought.
What it tells you: whether fans still want to hear from the account, and which offers work.
How to read it: compare messages with each other, not with an outside number. If opens slide week after week, the account is sending too often or sending the same thing. Keep a short log of what each message offered and when it went out.
Keep the sheet small
Six numbers per creator, the same six every week, in the same sheet. The trend matters more than any single week. A creator on a break or a new price will move every line, so note the reason next to anything that moved. Our guide on how to start an OnlyFans agency covers the rest of that work.
Track six, read the chats
Reply time, fans who chatted, message sales per fan, renewals, refunds and mass message opens. Check them every week and read the chats behind any number that moves.
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